Part of: Articles → Glossary
Virtual event: A live, scheduled online experience with an audience. The value is usually trust, education, or alignment—not “leads” by default.
Webinar: Typically a one-to-many presentation format, often with limited interaction. Useful, but not the same as a produced event.
Livestream: A broadcast-style delivery method. It can be part of a webinar or event, but “live” alone doesn’t create a designed experience.
Digital experience: A broader term that can include pre-recorded segments, interactive moments, live facilitation, and post-event assets.
Virtual production: The operational craft of making a live online experience feel calm: rehearsals, switching, playback, timing, and contingency.
Production value: The sum of pacing, clarity, audio reliability, transitions, and confidence. It changes outcomes by reducing friction and increasing trust.
Brand experience: How it feels to interact with your company—language, visuals, structure, and the steadiness of execution—especially in public moments.
Authority: Not volume. A consistent pattern of clear explanations and responsible execution that people feel safe trusting.
AI agents / agentic workflows: Automated systems that execute steps across tools. Powerful when narrow and supervised; risky when broad and unsupervised.
If you’re choosing platforms, go to Software vs production. If you’re defining terms to make a decision, you’re in the right place.